Mark Bedard, Founder and CEO, who led sales for ZoomInfo's API and enrichment products, and Justin Sweeney, Founder and CTO. Based in Boston.
The problem: Reps were spending half their day searching across several data tools before a single conversation started.
Mission: Help revenue teams spend less time finding the right people and more time selling to them.
Mid-market and enterprise sales teams, roughly 25 or more sellers, that already pay for two or more data providers and want one place to use them, especially when selling into the US.
From $25,000 per year
££££
Free trial: No
access by request
Freemium: Unknown
Unknown
No MCP mentioned on the site.
No
No AI or agent features described.
"All your data providers. One platform."
Upcell has changed its pitch. It now brings together the providers a team already uses, such as Apollo, ZoomInfo, Lusha, Cognism and RocketReach, and says it does not replace them. When Mark joined our podcast the pitch was its own US mobile database, so we are checking whether that is still sold. The cost case is clear: a flat fee only beats per-seat enrichment for larger teams.
From $25,000/year as a flat platform fee, not per user. Access is by request.
$25,000/year plus the data provider contracts or credits you connect, because Upcell sits on top of them rather than replacing them. It pays off when it lets a large team cancel overlapping per-seat tools.
Coverage: Depends on the providers you connect. Whether Upcell's own US mobile data is still offered is being confirmed.
Per-seat LinkedIn-to-CRM enrichment, our usual pick under about 25 sellers.
Credit-based waterfalls with no platform fee.
Single-source databases that Upcell sits on top of.
Do-it-yourself multi-provider enrichment, needs someone to build it.
“I would always suggest to any customer having two data providers is better than one.”Mark Bedard, Founder and CEO, on the Stakki podcast
Facts on this page were last checked against Upcell's own site on 28 Sep 2026. Spotted something out of date? Tell us and we'll fix it.
Neutral advice that works for you. Away from point sellers, pay-to-play sites and the noise.
