Best pick depends on your motion: most teams win by combining 2–3 sources, pairing credit-based enrichment (e.g. Clay) with CRM-first tools (e.g. Upcell), and avoiding long, bloated contracts until the process is proven.
We want to get to know you and your teams needs.
From here we'll provide neutral advice that works for you.
Away from point sellers, pay to play sites and all the noise that only adds to confusion.
B2B contact database platforms are software tools that help sales teams find accurate, actionable contact information to fuel outbound outreach. These platforms provide key data such as:
They act as the backbone of most sales development workflows, allowing reps to identify, prioritize, and reach out to their ideal buyers faster and with more precision.
The data you use is the foundation of your outbound success. If you're using stale, inaccurate, or generic data, you're setting your team up for missed connections, wasted dials, and confused prospects. The best data platforms help:
In a world where time-to-pipeline matters, great data is a force multiplier for your sales team.
Questions you need to be asking: How fresh is the data? How often is it validated? What’s the bounce rate on emails? What percentage of contacts have valid mobile numbers?
Look for platforms that:
B2B data is only valuable if it reaches your CRM and reps seamlessly.
Ensure your data tool integrates with:
Good filters allow you to narrow down ideal buyers by:
Can they pull niche lists on request? How do they handle tickets or bounce disputes? Do they proactively improve your setup?
High-quality support can often 10x the ROI of your tool.
Pros: Strong in EMEA, GDPR-compliant, great mobile coverage
Cons: Expensive for startups, license-based pricing
Best for: Enterprise teams needing EMEA compliance
Pros: Fast to use, wide coverage, Chrome extension
Cons: US focused, inconsistent accuracy in EMEAin some countries
Best for: SMB US-based teams
Pros: Slick Chrome extension, pricing, high coverage, live enrichment, supports automation
Cons: Less known brand, mobile heavy focus
Best for: Teams needing global reach + flexible spend and phone first teams
Pros: Huge US database, intent layers, integrations
Cons: Very expensive, contract heavy
Best for: Large orgs needing scale and intent
Pros: Low-cost, broad data, easy onboarding
Cons: Limited EMEA accuracy, some spam reports
Best for: Solo reps, bootstrapped startups, volume approaches
Pros: Good global data, waterfall enrichment
Cons: Basic UI, Hubspot and Clay integration
Best for: Mid-size teams with other primary options
Pros: Aggressive enrichment, unlimited plans
Cons: Hit-or-miss accuracy, upsell-heavy
Best for: Call-heavy teams on a budget
Pros: Simple UI, niche industry coverage
Cons: Slower enrichment, limited automation
Best for: Teams targeting niche verticals
Pros: Orchestration over data; blends multiple sources
Cons: Requires technical setup
Best for: Ops-heavy teams wanting full automation
Pros: Strong EMEA coverage, great mobile match rate
Cons: Limited US data
Best for: SDR teams prospecting in Europe
Pros: Native Salesforce plugin, real-time enrichment
Cons: Salesforce only, newer platform
Best for: Salesforce-based outbound teams
Pros: Waterfall enrichment, API-based
Cons: Hubspot and Clay integration only
Best for: Teams managing high data volume
Pros: Quick email lookups, wide reach
Cons: No CRM sync
Best for: Researchers and non-sales teams
Pros: Firmographic & technographic data
Cons: Less contact-level info
Best for: Marketing enrichment
Pros: Strong GDPR compliance, excellent for DACH region
Cons: Less visibility outside Europe
Best for: EMEA-focused sales orgs
Our top pick is the one that supports the way you work. From working with hundreds of teams across Stakki, we’ve found most success comes from:
B2B data refers to business-related contact and firmographic information used in sales and marketing outreach.
A platform that helps you find email addresses, phone numbers, and company info for outbound prospecting.
Start with a small pilot or free trial. Test match rates, bounce rates, CRM sync, and rep usage.
Use a combination of LinkedIn, email lookup tools, CRM enrichers, and databases.
Try Upcell, Salesbot, Clay, BetterContact or FullEnrich for more niche or international targeting.
You only pay when you enrich a contact. Better for lean or fast-scaling teams.
Some are, some aren't. Cognism and Dealfront are known for compliance-first approaches.
Yes, and you probably should. Waterfall enrichment is common among high-performance teams.
