Summary
- The quality of your SDR team’s data directly impacts connect rates, conversions, and pipeline.
- Bad data is expensive: it wastes dials, burns time, and damages morale.
- SDR teams need tools that support CRM workflows, pricing flexibility, and global reach.
- We break down the top providers and which ones fit best depending on your team, region, and tool stack.
- Spoiler: Upcell, Surfe, and BetterContact all stand out for different reasons.
Why Does B2B Data Matter for SDR Teams?
Poor data is more expensive than great data.
Every bounced email or unanswered call wastes rep time, disrupts flow, and undermines performance. Multiply that across a week or month and suddenly your pipeline goals feel impossible.
Quality B2B data allows SDRs to:
- Reach the right decision-makers faster
- Personalise messages with confidence
- Avoid bad numbers and dead domains
- Track job changes and buying signals
Poor data leads to more than inefficiency. It creates doubt in your systems. And once reps lose faith in the tools, they disengage.
What Should SDR Teams Look for in a B2B Data Provider?
It’s not just about who has the biggest database. You need to evaluate based on fit for your workflow, region, and team structure.
Here’s what matters most:
1. Data Sources, Quality, and Accuracy
- Does the provider verify mobile numbers and emails?
- What is the bounce rate or accuracy in your target region?
- Do they track job changes, buyer intent, or hiring signals?
2. Integrations With CRM and Other Key Tools
- Does it sync to Salesforce, Hubspot, Pipedrive, etc.?
- Can your reps enrich from LinkedIn and send to CRM or Sales Engagement tools in one click?
3. Data Security and Compliance
- Is the provider GDPR and CCPA compliant?
- Do they have clear policies around consent, enrichment, and data sharing?
4. Data Consumption Limits and Pricing Model
- Do you pay per seat or per credit?
- Can you scale usage without ballooning costs?
- Does it support multiple reps without breaking the budget?
Note: Many newer tools now offer hybrid models or flexible licensing. Ask for trial access and clarity on usage terms.
Best B2B Data Providers for Finding High-Quality Leads
Here are the most recommended tools we’ve seen work across industries, regions, and SDR team sizes.
- What SDRs love: Smooth LinkedIn sourcing, 1-click CRM/Engagement tool push, fast enrichment.
- Pricing: Credit and seat-based options. Highly flexible.
- What SDRs love: Huge US coverage, lots of data types.
- But... Most teams don’t love using it. Steep pricing and limited flexibility.
- Pricing: Typically license-per-seat, negotiable with scale.
- What SDRs love: Chrome extension is quick and easy to use.
- Pricing: Tiered based on credit limits, with shared access for small teams.
- What SDRs love: Best EMEA data quality by far.
- Pricing: Seat-based, with strong support and onboarding.
- What SDRs love: Waterfall enrichment leads to consistent accuracy.
- Pricing: License-based. Great for enrichment at scale.
- What SDRs love: Waterfall search across 20+ providers. AI-driven.
- Pricing: Credit-based. Only pay for verified contacts.
- What SDRs love: Massive database, especially strong in the US.
- Pricing: License-based.
- What SDRs love: Chrome extension with powerful integrations. Pairs beautifully with LinkedIn prospecting.
- Pricing: Credit-based. Great for small-to-mid teams.
- What SDRs love: Big database, built-in sequencing, now includes waterfall enrichment.
- Pricing: License-based, generous usage on higher tiers.
Comparison Table: B2B Data Providers for SDRs
| Provider |
Best For |
Region Focus |
Pricing Model |
Waterfall |
CRM Integration |
| Upcell |
Fast sourcing, CRM workflows |
US/Global |
Credit + Seat |
Yes |
Yes |
| ZoomInfo |
Deep firmographics, US volume |
US |
License |
No |
Yes |
| Lusha |
Easy UI, quick wins |
Global |
Tiered License |
No |
Yes |
| Cognism |
EMEA outbound |
EMEA |
License |
No |
Yes |
| FullEnrich |
Bulk enrichment |
Global |
License |
Yes |
Partial |
| BetterContact |
Verified accuracy |
Global |
Credit |
Yes |
Limited |
| Salesbot |
US data at scale |
US/Global |
License |
No |
Yes |
| Surfe |
LinkedIn-first teams |
Global |
Credit |
Yes |
Yes |
| Apollo |
All-in-one + email sequences |
Global |
License |
Yes |
Yes |
The Stakki Recommendation
If you're building a focused SDR motion, here’s what we recommend:
- For speed and workflow: Start with Upcell or Surfe.
- For regional quality: Use Cognism in EMEA and Salesbot in the US.
- For accuracy: BetterContact and FullEnrich deliver the best match rates with minimal manual lift.
Need help picking the right mix for your CRM, region, and SDR workflow? Build with Stakki for a free recommendation.
FAQs
Why is B2B data important for SDR teams?
Accurate B2B data helps SDRs reach the right people faster, reduce admin time, and improve connect rates. It's the foundation of all outreach.
How much does data cost for an SDR team?
It depends. Credit-based tools offer more flexibility (e.g. Upcell, Surfe), while license-based tools (e.g. ZoomInfo, Cognism) charge per user. Expect to spend anywhere from $1,000 to $10,000+ annually per rep.
What provider is best for SDR teams?
Upcell and Surfe for lean teams. Cognism for EMEA-focused teams, Salesbot for US. BetterContact or FullEnrich for high accuracy and additional cover at scale.
Want to scale with better data?
👉 Visit Stakki.io for top tools and real-world stacks
📧 Or get in touch with James directly: james@stakk.io
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