GOPHR

How to build your own outbound SDR team or outsource it successfully

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What They sAY

"It's such a rarity to work with teams that can both DO and TEACH. We'd seen James and his team sell first hand, which gave us a lot of confidence in the stack, services and sales training they put in place for us. James is also very good at understanding the capabilities of your team and building stacks and flows around them, vs force fitting you into a best practice one size fits all."

Chris Mason
GOPHR
Group Customer Director
Services utilized:
Sales Coaching
Sales Stack Optimisation
Fractional Sales Leadership
"
34:1
Dials-to-meeting
5+
Meetings per rep per week
4x'd
Speed to lead

Get a quick start and stay ahead

AI-driven recommendations
Smarter decision-making
Time-saving automation
Expert sales leadership
Structure, strategy & accountability
Proven frameworks

The Situation

GOPHR, a SaaS platform for same day courier services, had already attempted to build outbound internally and through outsourced agencies previously but results were inconsistent, and Gophr were unsure on which direction was best for their business.

The problem was not ambition. It was past experience, infrastructure and bandwidth.

They were hugely successful for inbound, but it wasn’t reliable for their tier 1 accounts. 

They lacked:

  • Their CRM instance wasn’t built with outbound calling in mind
  • Clear SDR reporting and accountability
  • A repeatable cold calling process
  • Statuses that properly reflected calling actvity
  • Proven messaging and call frameworks that created follow up
  • Internal bandwidth to properly manage an SDR team or agency

GOPHR needed a partner who could act as fractional SDR and RevOps leadership building the outbound engine, proving it worked, and creating a scalable structure the business could maintain long term.

What Stakki Did

1. Rebuilt Pipedrive and Ran Outbound Directly

Stakki rebuilt GOPHR’s Pipedrive setup specifically for outbound prospecting and reporting while simultaneously deploying our own team to execute outbound directly.

Rather than simply consulting, Stakki acted as the SDR and AE function during the initial phase:

  • Running cold calls
  • Booking meetings
  • Testing messaging
  • Refining targeting
  • Building reporting and performance benchmarks

Alongside this, we implemented:

  • Outbound pipeline structure
  • SDR workflows and activity tracking
  • Meeting and conversion reporting
  • Clear visibility into outbound performance

Key Result

34 dials to 1 meeting booked

This gave GOPHR leadership and board stakeholders clear proof that outbound could become a predictable growth channel when supported by the right process and execution.

2. Transitioned to a Scalable Outsourced SDR Model

As outbound scaled, it became clear GOPHR’s internal management bandwidth for SDR leadership would remain stretched and limit any internal hires potential.

Rather than forcing an internal structure that leadership could not consistently support, Stakki helped GOPHR transition to a more scalable outsourced model.

Using our partner network, we helped identify and onboard the right outbound agency while providing:

  • Proven messaging and positioning
  • ICP and targeting guidance
  • Data strategy
  • Call recordings and examples
  • SDR workflows and reporting structure

Because the foundations had already been validated, the new outsourced SDR function was able to ramp immediately.

Outcome

The agency GOPHR partnered with began delivering 3–5 meetings per week from week one.

3. Migrated to HubSpot and Built an ABM Funnel

To support long term scale, Stakki then led the migration from Pipedrive to HubSpot and helped build a more marketing aligned ABM motion.

This included:

  • Full CRM migration
  • ABM focused funnel design
  • Unified outbound and marketing reporting
  • Improved operational visibility across pipeline generation

Outcomes

  • Fully rebuilt outbound infrastructure
  • Fractional SDR and RevOps leadership provided by Stakki
  • 34 dials to 1 meeting achieved
  • Outsourced SDR function launched successfully
  • 3–5 meetings per week generated from week one
  • Successful migration from Pipedrive to HubSpot
  • Scalable ABM and outbound model implemented

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