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"James helped us put together an onboarding plan for new hires which we have deployed for new starters and helped to get them up and running much quicker. We were able to grown from 3 SDRs to 6 Sales reps, including AE roles. £200k to £3m pipe in 9 months"
RocketPhone’s outbound sales approach began with a rudimentary, cadence-driven structure that produced inconsistent results and lacked a clear flow.
Despite having promising internal talent, the team needed outside
expertise to professionalize their outbound motion and unlock growth.
Sales Reader helped RocketPhone redesign their outbound strategy from the ground up.
Building CRM deal stages and flows from scratch
Creating effective messaging, scripting, and positioning
Defining sales playbooks and helping embed a phone-first sales culture
Implementing a scalable onboarding plan for new hires
“It was a no-brainer. We already had a great relationship with James and shared a belief in phone-led
outbound.”
— Sam Gillingham, Co-founder & amp; Marketing Director
from 5 to 23 qualified meetings per rep per month
✅ Pipeline grew from £900K in Q1 to £1.6M in Q2
✅ Overall pipeline increased from £200K to £3M in 9 months
✅ Two distinct outbound sales units created:
Mid-Market and Enterprise, each with its own ICP and strategy
✅ New hires onboarded faster and more effectively
“Sales Reader lets me focus on my day job knowing the sales team is being coached and mentored effectively. If you believe in phone-led outbound, you should absolutely work with them.”
All of our services are adaptive and iterate dependent on the team and business needs.
We believe on hands on work with the team to affect long standing change.
Don't take our word alone. Read the words of our own customers, succesfully growing their pipeline, revenue and outbound teams.
