Bowimi

How Bowimi Scaled to £1M+ ARR with Sales Reader’s Sales Leadership

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What They sAY

"We have now been able to double the size of the sales team and massively increase the amount of new business we are bringing in. Stakki has played a big part in doubling the amount of demos we are bringing in, increasing the number of SQLs and decreasing the number of no-shows. The AE team have also really benefited from our now consistently hitting targets."

Dom Bowcock
Bowimi
CEO
Services utilized:
Sales Coaching
Sales Stack Optimisation
Fractional Sales Leadership
"
2x
new SDRs hired
3.2 > 5.6
increase in average seat size
£1M+
ARR milestone hit early
More
SQLs, demos, and show-up

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Structure, strategy & accountability
Proven frameworks

The Challenge

Bowimi’s outbound sales efforts were unfocused. Despite a strong tech stack, reps worked without strategy jumping between prospects, avoiding follow-up, and spending too much time on admin tasks.

The result:

inconsistent pipeline generation and missed opportunities.

The Stakki Solution

Process & Structure:

Built a scalable outbound motion using existing tools and light-touch improvements.

Tool Utilization:

Improved usage of current CRM and tech stack; introduced complementary tools like Second Body.

Onboarding & Training:

Created onboarding plans that combined motivation, structure, and fun.

Performance Tracking:

Embedded clear KPIs and broke down goals into achievable actions.

“Stakki essentially acted as a fractional Head of Sales. It brought peace of mind and real results.”
— Dom Bowcock, CEO

The Results

Doubled the sales team size

Increased average seat size from 3.2 licenses to 5.6 licenses per month

Hit £1M+ ARR milestone early

Reps more efficient, confident, and consistently hitting targets

Significant increase in SQLs, demos, and show-up rates

Why Bowimi Recommends Sales Reader

“A pleasure to work with. Aligned with our goals, knows the industry inside out, and one of the most reliable external partners we’ve had.”
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