Double the contact data, half the price tag

Intro

As a growth agency, Clarify has diverse demands across multiple industries, regions, and markets which led to significant challenges with data coverage and cost management. The team were looking for a solution that would help the SDR team work efficiently whilst avoiding the multiple chrome extension and license costs vs. best in region data trade off that companies with regional and global teams have to make. Stakki after understnading their ways of working and goals, introduced their CRO to Upcell's CEO and the rest is history. Huge efficiency gains and greater data coverage all at a lower cost.

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Challenges & Goals

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Clarify's key challenge was balancing comprehensive data coverage with cost-effectiveness. With various regions and industries requiring different data sources, a single provider wasn’t sufficient, leading to gaps in coverage and inefficiencies in the sales process. The team needed a solution that could:

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1. Provide access to a broad range of data across different markets and regions.
2. Avoid the high costs associated with purchasing multiple licenses from different providers.
3. Maintain flexibility, ensuring that they weren’t locked into a single provider, which could leave them vulnerable to gaps in coverage.
4. Improve overall productivity by automating the data sourcing process, allowing the team to focus on creative, meaningful engagement with prospects.

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The Solution

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After reviewing their options, the company decided to implement an enrichment data model, allowing them to integrate multiple data vendors. This approach provided immediate access to a variety of data sources, significantly improving coverage. However, it also introduced a new challenge: how to efficiently source prospects without requiring individual team members to maintain their own logins to each provider and switch platforms endlessly.

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Enter upcell. upcell became the critical final piece of their data strategy. By leveraging upcell’s solution, the company was able to:

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1. Centralize and streamline the data sourcing process, allowing the team to add critical prospects into the CRM without the hassle of managing multiple logins or spending excessive time on manual data entry.
2. Ensure that the data integrated into their CRM was comprehensive and up-to-date, covering all necessary regions and industries.

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Build with Stakki Results

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1. Cost Reduction: By adopting upcell’s model, the company significantly reduced their total data acquisition costs. They no longer needed to purchase multiple licenses, avoiding the exorbitant expenses associated with that approach.
2. Increased Efficiency: The time required to source and integrate data was dramatically reduced. The sales team now spends less time on administrative tasks and more time on engaging prospects creatively and meaningfully.
3. This strategic shift not only optimized their data management but also empowered the sales team to operate at peak efficiency, ultimately driving better sales outcomes across the board.