Sales Twitter and LinkedIn will soon erupt with takes, just like they did with email deliverability. Expect the flood of hot takes and “solutions” by September. But let’s be clear: this doesn’t kill cold calling — it just makes average reps easier to ignore.
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Apple’s iOS 26, coming this September, adds a new feature: built-in AI call screening. As described by bland.ai, “When an unknown number calls, iOS will automatically pick up on the user's behalf, ask who's calling and why, then present a real-time transcript to the phone owner so they can decide whether to answer.”
Sales Twitter and LinkedIn will soon erupt with takes, just like they did with email deliverability. Expect the flood of hot takes and “solutions” by September. But let’s be clear: this doesn’t kill cold calling — it just makes average reps easier to ignore.
This update will mostly affect a narrow middle of the market:
But here’s the kicker: the best teams never relied on these edge cases. They already knew how to connect.
The reps who get through consistently:
If your team isn’t doing this now, iOS 26 isn’t your issue. Skill gaps are.
[Refer to: "Diallers for 2025"] — especially the section on how Rocketphone and other tools offer mobile fallback and live call coaching features that only matter if reps already understand multi-threaded calling strategy.
Yes, number reputation matters. That's why tools like Rocketphone, PhoneBurner, Frontspin, and Connect&Sell are worth looking at. These tools are built with features to:
But these tools work best when reps know how to work the phone. That’s the difference between activity and connection.
[Refer to: "What Does Sales Tech Bloat Actually Mean for Your SDRs"] — where we highlight how bloated tech stacks often mask weak processes and create false confidence in connection strategies.
If your team is making 80 calls a day and booking 1 meeting a week, you don’t have a tech problem. You’ve got a skills and process problem:
AI call screening might reduce some pick-ups. But the biggest drop in meetings will still come from low skill, high volume strategies that have long passed their expiry date.
[Refer to: "Saving Costs: When to Buy What as Your Sales Dev Engine Grows"] — we made it clear then, and we’ll say it again now: investing in better training and smarter habits beats another tool license.
The AI call screening feature will absolutely be overblown. And some guru will try to sell you a course, a call assistant, or a new engagement platform to fix what is really just a training issue.
Don’t fall for the panic. You need:
Come September, you’ll hear the rumble turn into a roar. But the best teams? They’ll barely notice the change. Because they were never playing the cold call game at random. They were already calling with purpose, across channels, and without relying on one number or one moment.
[Refer to: "4 Tech Stacks That Will Still Work in 2025"] — every team in that post made calls that stuck because they tracked follow-ups, built context, and stayed consistent.
Want to win in Q4? Start there.
