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October 2, 2025

Dialers, Decoded: A-to-Z Guide For B2B Sales Dialers

For 2026, look for AI insights, mobile-first design, carrier reputation control, CRM-native workflows, and data-enrichment integrations; pick by motion and budget e.g., Rocketphone (Salesforce-native), Orum (parallel dialing), JustCall (affordable), FrontSpin (reputation tools), ConnectAndSell (human-assist) - with pricing typically $29 to $400+ per user/month.

James Donaldson
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What is a sales dialer?

Sales dialer software is a tool designed to automate and accelerate outbound, and inbound, calling activities for sales teams. Instead of manually dialing, using handsets and hard phones we are referring here to software that enables calling activity. This enables your team to spend less time clicking and more time speaking.

What are the benefits of a dialer?

Sales dialers significantly increase efficiency and connect rates when implemented correctly.

By automating the calling process, teams can:

  • Reach more prospects per day

  • Eliminate time lost to manual dialing

  • Improve productivity by focusing on live conversations

  • Leverage AI-powered note-taking and summarisation

  • Automatically log call data in CRMs

Many modern dialers also include:

  • Call recording and analytics for coaching

  • Local presence dialing to improve pickup rates

  • Integration with CRMs like Salesforce, HubSpot, or Pipedrive

  • Mobile fallback in case WiFi or VoIP drops

These benefits make dialers one of the highest-ROI tools in any outbound tech stack.

Trends In Sales Dialer Software For 2026

The next generation of dialers goes beyond just dialing.

Sales dialer software is now integrating AI, automation, and coaching features to supercharge teams. Many of these have been around for the last couple of years. The difference now is that the scale and accuracy with which these systems can now do the below tasks, means you can often see huge gains in the impact of outbound calling without additional headcount:

  • AI-driven summarisation & call insights: Transcripts, key moments, and sentiment analysis available seconds after a call.

  • Mobile-first design: Tools like Rocketphone allow reps to default to mobile networks, reducing risk of dropped calls.

  • Carrier reputation management: Tools like Frontspin and PhoneBurner are helping prevent numbers from being flagged as spam.

  • CRM-native experiences: Dialers are increasingly embedded within platforms like Salesforce to reduce switching.

  • Data-enrichment integrations: Some dialers now sync with tools like Upcell and BetterContact to offer live contact validation.

Smart sales leaders are choosing dialers that don’t just speed up activity but also improve quality, coaching, and reporting.

Best Sales Dialer Software Recommendations 2026

We’ve evaluated some of the top-performing dialers in the market based on the impact they can have on the impact of your orgs calling effort. I.e. how big of an impact on sales team performance can they have.

Rocketphone

  • Pros: Native Salesforce integration, mobile fallback, live call coaching, AI summaries and automatic note taking and distribution, unifies these features across any other dialers

  • Cons: Only applicable to Salesforce

  • Pricing: $85–120/user/month (estimate)

Orum

  • Pros: Powerful parallel dialing, AI transcription, great UX, automatic number selections

  • Cons: Premium pricing, limited application outside US market

  • Pricing: Starts at $450/user/month

JustCall

  • Pros: Affordable, consistent performance, strong CRM integrations, new AI agent features

  • Cons: Lacks advanced parallel/predictive dialing, lacks easy human customer support access

  • Pricing: Starts at $29/user/month

FrontSpin

  • Pros: Call reputation control, click-to-dial, Salesforce integration, power dialler options, local numbers across a lot of countries

  • Cons: Slightly dated UI

  • Pricing: $70–100/user/month

ConnectAndSell

  • Pros: Human-assisted parallel dialing, massive volume potential, huge customer success support and coaching

  • Cons: Enterprise-only, setup overhead, less flexible

  • Pricing: Custom

FAQ

What’s the Difference Between a Power Dialer and an Auto Dialer?

A power dialer waits until a rep is available before dialing; an auto dialer simply dials and connects whoever picks up, with less control.

How do I choose which sales dialer mode to use?

Choose power or predictive if you want high volume with some control. Choose parallel if volume is your top priority.

How do I set up a sales dialer?

Most dialers have onboarding teams. Basic steps: import contacts, connect CRM, assign reps, configure call flows. Set up individual reps with dedicated numbers, but also share access to call from one anothers.

Who uses sales dialer software?

SDRs, AEs, BDRs, and sales teams running high-volume outreach or qualification. Customer success and other customer facing teams, for inbound, support and ongoing touch points for increased relationship building.

How much does a sales dialer cost?

Entry-level tools start at $29/user/month. High-end platforms can exceed $400+/user/month.

Can a sales dialer platform integrate with my existing CRM?

Yes. Most leading dialers integrate with Salesforce, HubSpot, Pipedrive, and more. However, check out Stakki’s tools builder to see what works for you.

How can I track and measure the performance of my sales dialer?

Look at: calls per rep, connect rate, meetings booked, and listen back to recordings for coaching opportunities.

Which dialer is best for cold calling?

Frontspin or JustCall for lean teams. Orum or ConnectAndSell for high-volume parallel outreach. Rocketphone is a must for any Salesforce users.

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