Data
November 4, 2025
Choosing the Best B2B Sales Data Provider for Startups
Compare the best B2B sales data tools for startups in 2025. See detailed comparisons of pricing, features, and lead quality to fuel your pipeline and accelerate growth.
Why Does B2B Sales Data Matter for Startups?
Startups need more pipeline, fewer tools, and faster wins.
Startups often work with lean teams, limited budgets, and a sense of urgency to prove product-market fit. Every conversation counts, and every dial, email, or LinkedIn message should move the needle.
That’s why high-quality, accessible sales data matters. It allows you to:
- Find decision-makers faster
- Avoid wasting time on dead numbers or irrelevant contacts
- Get reps into conversations and feedback loops earlier
- Build traction and revenue without hiring prematurely
A good B2B data tool is like adding fuel to a small fire. It won’t close deals for you, but it will help your team reach more of the right people, more efficiently.
Choosing the Right B2B Sales Data Provider for Your Needs
Prioritise Speed to Implement and Ease of Use
Startup sales teams don’t have time for complex onboarding. Your data tool should work out of the box, integrate with your CRM, and support outreach in a few clicks.
Ensure Data Accuracy and Verification
Nothing kills early momentum like poor data. Prioritise providers with low bounce rates, verified contact data, and mobile numbers where possible.
Check Data Depth and Coverage
You want more than just emails. Does the tool provide job titles, company size, LinkedIn URLs, technographics, and direct dials?
Look for Native Integrations
Make sure the tool connects to your existing stack: CRMs like Hubspot, Salesforce, or Pipedrive, and sales engagement tools like Instantly, Apollo, or Smartlead.
Consider Pricing Flexibility
Avoid rigid contracts and per-seat pricing on annual contracts if possible. Look for credit-based or scalable pricing models that adapt as your team grows.
Evaluate Customer Support and Self-Service
Startups move fast. Your provider should support you with a responsive team, in-app support, and ideally self-serve enrichment and exports.
Top B2B Sales Data Providers for Startups
Apollo
- Best for: Startups needing an all-in-one platform for email, sequences, and data
- Top features: Built-in sequencing, large contact database, basic enrichment, native integrations
- Pricing: Starts around $49 to $99 per user per month, depending on plan
Surfe
- Best for: Startups who prospect via LinkedIn and need CRM sync
- Top features: Chrome extension, LinkedIn-to-CRM push, waterfall enrichment, CRM integrations
- Pricing: From $35 to $85 per user per month
Lusha
- Best for: Teams that need simple and quick contact data from a Chrome extension
- Top features: Direct dials and emails, fast lookup, limited team sharing
- Pricing: From $36 to $79 per user per month, based on credit tier
Kaspr
- Best for: Startups in EMEA or France looking for verified mobile numbers
- Top features: Chrome extension, real-time enrichment, WhatsApp integration
- Pricing: Starts from €30 (approx. $32) per user per month
Upcell
- Best for: Teams needing fast, accurate enrichment that integrates with workflow tools
- Top features: Chrome extension, credit-only for successful enrichments, workflow integrations
- Pricing: Typically $60 to $100 per user per month
Scalelist
- Best for: Teams needing dynamic contact building through filters and AI, sourced and enriched from a Linkedin Sales Navigator search
- Top features: Visual UI, fast search, team-friendly UX
- Pricing: Around $40 to $70 per user per month
FullEnrich
- Best for: Founders and RevOps looking for waterfall enrichment across multiple sources
- Top features: Multi-provider waterfall enrichment, one-click exports, API support
- Pricing: Starts at $30 per user per month, with bulk credit options from $299/month
BetterContact
- Best for: Teams who want waterfall enrichment and only pay for accurate data
- Top features: AI provider selection, 20+ data sources, high match accuracy
- Pricing: Starts from $15 per user per month, credit-based with no charges for failed enrichments
FindyMail
- Best for: Solo reps and early founders doing lean outbound
- Top features: Email verification, mobile enrichment, simple UI
- Pricing: Starts from $49 per user per month
Comparison Table: B2B Data for Startups
The Stakki Recommendation
Start lean, scale smart.
- Best overall for startups: Upcell, Scalelist or Surfe for ease of use, accuracy, and pricing flexibility for fast contact creation from Linkedin and Chrome extensions.
- Best region-specific providers: Kaspr for EMEA, Salesbot for US, BetterContact for waterfall and for verified enrichment, FindyMail for excellent email data
- Best if you want all-in-one: Apollo
Want a recommendation based on your current stack? Build with Stakki and get your personalised shortlist.
FAQs
Who is the best B2B sales data provider for a startup in 2025?
Upcell and Surfe lead for flexibility, accuracy, and simplicity. Apollo is great for all-in-one use cases.
How to get the most value from a B2B sales data tool?
Start by using it every day. Build lists, enrich consistently, and sync to your CRM. Track contact statuses and follow-up steps inside your CRM to avoid bloat.
What features should you test before partnering with a B2B sales data provider?
Look for enrichment accuracy, LinkedIn to CRM push, integration speed, and pricing flexibility.
Need help deciding which tool fits your startup best?
👉 Compare providers now with Stakki
📧 Reach out to James: james@stakk.io
.jpg)
